Practice development

Develop your practice to survive and thrive
What does the future hold for small-medium sized accounting practices? On average accountancy firms with fewer than five partners rely on compliance services for 85% of their fee income. With these services becoming increasingly automated how will a typical SME owner-manager distinguish between one firm and another?

This free online session will look at the impact big data, block chain technology, APIs (Application Programming Interfaces), FinTechs and artificial intelligence will have on our practices, how technology companies will exploit their position in our market with the introduction of open banking (PSD2) in January 2018, and examine the impact of COVID-19.

This webinar has been recorded, to access the recording please click here.

 


How to sell yourself as an accountant through content
This online session is a great follow up to the 2019 talk on ‘How to improve your image as an accountant’.

The session starts by focusing on what is content marketing, what is the purpose of it and why it is important. We then move on to the 5 principles and then the types of content and it’s forms for practices. Finally, we look at the differences between generic and personalised, HTML v PDF, the different news types, non technical content and where you can use your content.

The learning outcomes are:

  • Understanding what content is and who can deliver it for your practice on a regular basis
  • Understanding the key principles
  • What the options are for your practice
  • What not to do
  • Tools and tips to do it on your own

 

This webinar has been recorded, to access the recording please click here.


Marketing tactics you can employ to drive your practice forward

  • McKinsey SHAPE mental model
    • 5 core elements
      • Start-up mindset
      • Human at the core
      • Accelerate digital, tech, software
      • Purpose-driven customer playbook
      • Ecosystems to drive adaptability
  • Selection of tactics you can employ
    • Create resources on your website
    • Use social media
    • Offering free advice v compliance
    • Keep clients informed
    • Online clinics
    • Help clients get new business
    • Payment plans/fixed fees

To purchase this webinar please contact us via events@ifa.org.uk

CPD: 1
Price: IFA Members - £35
Non-members - £49

 


The Pricing Problem (Spoiler Alert: Pricing Isn’t The Problem) 
Most accountants and bookkeepers do far more work than they get paid for, which leads to your clients valuing you less and less. Outdated pricing and sales methods creates more confusion for you and your clients and so you stay stuck. In this illuminating talk, James explains how they introduced a clear, consistent and transparent pricing methodology which their entire team could embrace, which led to an increase in profits by 284% over the last 12 months in his firm.

To purchase this webinar please contact us via events@ifa.org.uk

CPD: 1
Price: IFA Members - £35
Non-members - £49

 


Fatigue & Resilience
During this session the speaker will help the audience to:

  1. Understand the drivers of employee fatigue & resilience
  2. Explain lasting implications of workforce change & disruption
  3. Explore the role of leadership and culture
  4. Implement a 5 point plan action to develop organisational resilience
  5. Achieve legislative compliance

To purchase this webinar please contact us via events@ifa.org.uk

CPD: 1
Price: IFA Members - £35
Non-members - £49