JULY 2025 

IFA announces strategic partnerships with Equals Money and EBNow 

The Institute of Financial Accountants (IFA) has partnered with Equals Money and EB Now to provide enhanced financial management tools and exclusive benefits to IFA members and their clients.  

Equals Money, a leading UK-regulated payment services provider, and EBNow, an all-in-one employee benefits platform, offer transparent, fast, and scalable solutions to manage both routine and complex financial and employee needs respectively.The move marks an important step in equipping IFA members with the tools they need to advise and support SMEs in an increasingly digital and globalised business environment. 

As a result of the strategic partnerships,IFA members willbenefit from a comprehensive suite of solutions including multicurrency accounts, domestic and international payment services, prepaid business debit cards, and open banking acquiring solutions. The platform integrates with leading accounting systems such as Xero and SAP Concur, simplifying reconciliation and delivering operational efficiencies. 

IFA members can access exclusive benefits including 75% off Xero for 6 months (for new users) and 50% off the first year of Equals Money card services.  

The partnerships are designed to help financial professionals and small business owners streamline spend management, international payments, and expense control through Equals Money’s integrated platform. 

Members can also access EB Now’s bespoke platform of employee benefits, designed to support both growth and retention, for less thanks to an 18% discount per employee each month. The platform also offers products that offset the 2025 NI contribution increase, as well as comprehensive wellbeing solutions. 

Equals Money currently supports organisations in more than 90 countries, and has helped businesses such as Ahmad Tea, Team Evolution, MacG Racing, and Age UK Lambeth optimise their financial processes and reduce administrative burden.EB Now is trusted by organisations including Reclaim Tax UK and the EBA. 

“These collaborations reflect our continued commitment to bringing practical, high-value tools and support to the SME finance community”, said IFA Executive Director – UK Jonathan Barber. 

“With Equals Money, our members and their clients can take control of their financial operations, from spending oversight to cross-border payments, and with EB Now they can improve retention and attract the best talent. We’re proud to have secured these partnerships on their behalf.” 

“EB Now is delighted to be working with the IFA,” Managing Director Paul Foley shared. “We’ll be supporting members both in practice and industry so they are best positioned to advise how employee benefits can support retention of key staff and enhance the bottom line in many clients.” 

Alistair Hesketh-Hutson, Head of Partnerships, Global Payment Solutions at Equals Money, added, “With recent research showing that managing international payments is one of the top challenges for accountancy firms, access to efficient global payment and expense management solutions has never been more critical. Equals Money enables accountancy firms to embed these capabilities into their practices, helping them deliver added value, unlock efficiencies, and strengthen client relationships. Our partnership with the IFA supports their members in remaining competitive and broadening their service offering in an ever-changing financial landscape.” 

ENDS