About the speakers

Amit Puri, Pure Tax Investigations Ltd New Headshot

Amit Puri is the Founder and MD of Pure Tax Investigations Ltd. He is a fully technically qualified (Ex) Inspector of Taxes, with over 22 years of high quality, focused HMRC investigative and dispute resolutions experience. With ten plus years at HMRC and private sector expertise too, he describes himself as someone committed to ‘fight tooth & nail’ for his clients.

Amit is well versed in dealing with HMRC’s most serious investigations, managing larger cross-taxes business enquiries and assisting clients with WDF and LPC tax disclosures. He presents to accountancy and tax professional body groups and at Accountex and FAB; and regularly writes for Bloomberg Tax, Taxation, Accountancy Today, ACCA, FT Adviser, AccountingWEB, Tax Journal, Tax Insider etc. 


Greg McNally, VITA Greg GREEN (1)

Greg McNally CTA is Managing Partner and Founder of VITA, VAT & Indirect Tax Advisors. He has over 26 years of VAT and indirect tax experience, gained at Big 4 and national firms, reaching partner level before founding VITA in 2019. He advises accountancy firms, corporates, charities and owner-managed businesses on the whole of UK VAT, with a particular interest in VAT recovery, property and the not-for-profit sector.

Greg writes for Tax Adviser Magazine and Croner-I Tax Weekly, and regularly assists accountants in practice with the more complex issues relating to VAT. 


Chris Downing, Sage

Chris Downing

Chris is the Director for Accountants and Bookkeepers at Sage, with nearly 20 years of experience as a partner at a top 100 accountancy firm. A respected voice in the profession, Chris is passionate about technology adoption, AI, and automation to drive efficiency and growth for accountants and SMEs.

He regularly speaks at industry events, sharing insights on advisory services, compliance, cash flow, and finance systems. With a deep understanding of the evolving role of accountants, Chris helps firms navigate change and embrace digital transformation to deliver better client outcomes.