IFA UAE webinar: Strategic Branding – Navigating the UAE SME Market as a Financial Leader| 13 June
Join our UAE regional ambassador and accounting expert, Saqib Iqbal for this UAE webinar.
In the dynamic UAE SME ecosystem, branding is no longer just the domain of marketers—it’s a strategic pillar that demands financial leadership. This session empowers CFOs, finance managers, and founders to evaluate branding decisions through a financial lens, ensuring that every brand initiative aligns with business goals and delivers measurable value.
From marketing campaigns and digital presence to brand repositioning and customer experience, this talk will unpack how to translate creative strategies into financial outcomes. Learn how to assess ROI, manage branding budgets more effectively, and avoid costly missteps that dilute brand equity.
Attendees will leave with a framework to approach brand building as a strategic investment—one that supports growth, profitability, and long-term sustainability in the competitive UAE market.
Financial Evaluation of Branding Initiatives
Learn how to assess brand-related decisions—such as marketing campaigns, rebranding efforts, and customer engagement strategies—using key financial metrics like ROI, customer acquisition cost (CAC), and lifetime value (LTV).
Aligning Brand Strategy with Business Goals
Understand how to ensure branding efforts support overall financial and strategic objectives, helping to drive sustainable growth, improve market positioning, and enhance investor appeal.
Avoiding Costly Brand Pitfalls
Discover common branding mistakes that drain financial resources and erode brand equity—and how financial leaders can proactively identify and mitigate these risks.
Date: Friday 13 June 2025
Time: 2:30pm - 3:30pm UAE | 11:30am - 12:30pm UK
CPD: 1 hour
Price: Free
About the speakers
Saqib Iqbal
Saqib Iqbal is a highly accomplished senior executive with 15+ years of diverse management experience across Finance, VAT, and Compliance with exemplary leadership skills and ability to set a strategic vision for the company. Saqib is a dynamic, performance-driven leader with a strong track record of success in achieving revenue, profit, and business growth objectives. Excel in a fast-paced environment while remaining pragmatic, analytical, and focused. Extensive background in managing and motivating cross-functional teams across the organizations. Developed and enforced advanced institutional framework and processes to ensure and maintain regulatory compliance.
With an educational background in Accounting & Finance, Saqib has delivered 300+ lectures and pieces of training. He has multiple educational titles such as ACCA, UAECA, AFA and MIPA attached to his name. Saqib is also the Regional Director of the prestigious Institute of Financial Accountants United Kingdom.
Saqib loves talking about Corporate Reporting, Business Analysis, Financial Modelling and Education.
Ali Jawad
Ali Jawad is a business consultant and digital transformation strategist, currently serving as Key Account Manager at Gulf Digital. With extensive experience in client engagement and digital solutions, he helps organizations align business goals with cutting-edge technologies to drive growth and operational efficiency. Ali is known for his consultative approach, strong stakeholder relationships, and deep understanding of the Gulf region's business landscape. As a speaker, he offers practical insights and strategic guidance on navigating digital transformation and unlocking new value through innovation.